In the first ever city-scale Augmented Reality (AR) experience for Wallace & Gromit, multi award-winning independent studio Aardman has partnered with immersive storytelling consortium Fictioneers for the release of their latest R&D collaboration: ‘Fix Up The City’. Starring the famed British duo, the new app which launches today uses the power of AR and hyper-precise digital scanning to transform the cities Bristol and Cardiff, UK, and San Francisco, into a virtual stage.
The game, which will take approximately one hour to complete in the UK, will involve fun, engaging, large-scale AR experiences that will play out before fans in a never before seen way. Interact with Wallace’s famous rocket, watch Gromit take off in his iconic plane – and even battle a colossal cleaning robot!
Available on iOS and Android smartphones, the ‘Fix Up the City’ app is FREE to download for a limited time, and will become available to use upon successfully detecting a user’s location in central Bristol (the home of Aardman studios) and Cardiff Bay in the UK; and downtown San Francisco in the US.
The activity, funded by UK Research & Innovation (UKRI), follows Fictioneers’ successful launch of The Big Fix Up earlier this year, which was shortlisted for two Cannes Lions awards. Now available worldwide*, the app demonstrates innovation in storytelling using the latest cutting-edge technology.
Working alongside Unity Technologies, which powers more than 60% of the world’s augmented reality and virtual reality content; and bespoke 3D mapping company, Fantasmo, the team at Fictioneers has been able to scan key architecture in each city to embed hyper precise AR features and experiences, making for a more personalised, immersive and encaptivating experience for fans.
‘Fix Up The City’ is voiced by award-winning British actor Miriam Margolyes as BERYL, Jim Carter OBE as Bernard Grubb, YouTuber Joe Sugg as Big LAD and Ben Whitehead as Wallace.
The new augmented adventure has been created by Aardman, and Fictioneers: a collaboration of partners including Potato (part of the AKQA network), Sugar Creative and Tiny Rebel Games.
You can watch the teaser clip here.
Visit fixupthecity.co.uk for more information.